
Retirees Honor Past Breakthroughs and the Current Breakthru at Twice-Yearly Gatherings
Twice a year in March and September, three dozen or more beverage industry retirees meet for a special breakfast or lunch to reconnect, share old "war stories," and find out the latest goings-on in the business they dedicated most of their adult professional lives to. The group is comprised almost exclusively of retirees from Breakthru Beverage Group LLC … or rather Charmer Sunbelt, which merged with Wirtz Beverage Group in 2015 to create Breakthru Beverage Group.
William "Bill" Morawski, a 30-year company veteran, heads the group and puts together the various gatherings. He recalled, "Bob Bireley was the salesman who started this in 1996. He ran this twice a year as a biannual breakfast event from 1996 through 2011. In 2011, his health was failing, and Bob asked me to take the reins. I reluctantly did, but I'm glad I did and I've been doing it ever since. Bob passed away in 2012."