![Stranahan’s has a cultlike following for its annual Snowflake limited-edition; fans camp out and line up for a chance to buy two of the 1,400 bottles released the first weekend of December.](https://www.beveragemedia.com/wp-content/uploads/2017/12/Snowflake-Event-14-copy.jpg)
Stranahan’s has a cultlike following for its annual Snowflake limited-edition; fans camp out and line up for a chance to buy two of the 1,400 bottles released the first weekend of December.
With ‘Craft’ brands thriving, large suppliers are buying up—and empowering— small distillers
By Jack Robertiello
Perhaps large spirit companies learned a lesson from how slowly major brewers responded to the growing interest in craft beer, but whatever the case, they have shown an increasing willingness to swoop in and grab small distillers who show promise.