Vermouth Rebounds

IS IT FINALLY VERMOUTH’S TIME? 
SUPPLIERS ARE RAMPING UP…

BY JACK ROBERTIELLO

Buoyed by the return of many classic drinks that require the wine-based aperitif, vermouth has flourished as bartenders have incorporated Old World brands now de rigueur in many bars. Mostly on-premise focused, the growth has encouraged numerous producers. 

Gallo now offers a set of niche vermouths called Lo-Fi, about to roll out in the New York market. NYC already has a crafty contender in Atsby. On the West Coast, Quady Winery’s Vya has gone nationwide. And Spanish producers are especially gearing up—Sherry houses Lustau and Gonzalez Byass just introduced their own Sherry-driven vermouths, while panish stand-by Oliveros has entered the U.S. with a red-wine-based brand. 

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