2020. What. A. Year. As if the tariffs on European imports early on weren't enough, the wine and spirits industry had to deal with coronavirus, forest fires, and restaurant closures as well. But the calendar is wasting no time, and we as an industry are now entering the holiday season—which is reason to celebrate!
Along with the annual influx of holiday trimmings, the retail sector typically enjoys an injection of Value Added Packs (VAPs) to help guide customers with their gift-giving. Granted, this year’s “curbside pickup” culture may put a damper on retailers’ intent to create storefront displays. And some may plan to put the gift-boxed sets behind plexiglass this year, but overall the the array of holiday offerings for 2020 will not disappoint.