...and a Blue Chair Bay Rum:
On country superstar Kenny Chesney's current U.S. tour, fans can walk through the singer's American Kids bus. Inside, there are displays that tell the story of the singer's music; his lifestyle; and, most importantly to Beverage Journal readers, his line of flavored Blue Chair Bay Rums imported and bottled by Chesney's Fishbowl Spirits LLC. "There is an opportunity to taste, as well," said Fishbowl Spirits President David Farmer. "So fans can come to understand what these rums are all about."
First and foremost, what Blue Chair Bay Rums are about is lifestyle. Chesney is selling an island vibe that comes through in many of his most popular tunes. Created at a small distillery in Barbados and launched in April 2013, there were the three initial selections: Blue Chair Bay White Rum, Blue Chair Bay Coconut Rum, and Blue Chair Bay Coconut Spiced Rum. Before long, Blue Chair Bay Banana Rum came along and was also a hit. In June, the company is launching Blue Chair Bay Vanilla Rum and Blue Chair Bay Banana Cream Rum.