Bourbon: Seize the Month

by Jeff Cioletti

Bourbon, which has settled nicely into the role of America’s native spirit, has history, style and brands with colorful back-stories. While its spiritual home is Kentucky, craft producers have spread bourbon about as wide, geographi-cally, as ever in history. At the same time, established distillers have dipped into their warehouses and conjured up sundry other ways to create new bottlings and limited editions.In short, it’s a great time to sell bourbon in general, and with September being National Bourbon Heritage Month, now is the time to encourage even more experimentation within this corn-driven, barrel-aged whiskey subcategory...

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